GSB736 International Marketing
Updated: 25 May 2009| Credit Points | 6 | ||||||
| Offering |
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| Online level | Level C - Internet access required | ||||||
| Intensive School(s) | None | ||||||
| Supervised Exam | There is a UNE Supervised Examination held at the end of the teaching period in which you are enrolled. | ||||||
| Pre-requisites | GSB731 and candidature in GradCertMgt or GradDipMgt or MBA or MBusRes or MBusRes(Hons) or MCom or MIntBus | ||||||
| Co-requisites | None | ||||||
| Restrictions | MBA736 | ||||||
| Notes | None | ||||||
| Combined Units | None | ||||||
| Coordinator(s) | Sujana Adapa (sadapa2@une.edu.au) | ||||||
| Unit Description |
International Marketing deals with the theory and practice of international marketing. Topics covered include: global marketing; dealing with economic, cultural and political-legal environments; international marketing intelligence; international product policy; distribution; international promotion, pricing in international markets; and international marketing of services. |
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| Prescribed Material Mandatory |
Text(s):
Note: Students are expected to purchase prescribed material
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| Disclaimer | Unit information may be subject to change prior to commencement of the teaching period. |