COMM321 Mass Communication: Advertising and Information
Updated: 07 May 2009| Credit Points | 6 | |||||||||
| Offering |
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| Online level |
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| Intensive School(s) | None | |||||||||
| Supervised Exam | There is no UNE Supervised Examination. | |||||||||
| Pre-requisites | 12 cp | |||||||||
| Co-requisites | None | |||||||||
| Restrictions | COMM221 or COMM421 or EdLDC286 | |||||||||
| Notes | on-campus online B; off-campus online E; offered in odd numbered years |
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| Combined Units |
COMM421 - Mass Communication: Advertising and Information |
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| Coordinator(s) | Paul Adams (padams3@une.edu.au) | |||||||||
| Unit Description |
This unit considers mass communications, especially broadcast and print media. A variety of approaches to the study of mass communication in contemporary society are introduced. Several theories relating to communications and to the production of media texts will be considered, and the structure, functions and power of the media in present day society are critically examined. Advertising and public information will be the main focuses of the unit. |
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| Prescribed Material Mandatory |
Text(s):
Note: Students are expected to purchase prescribed material
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| Recommended Material Optional |
Text(s):
Note: Recommended material is held in the University Library - purchase is optional
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| Disclaimer | Unit information may be subject to change prior to commencement of the teaching period. |