Bachelor of Arts/Bachelor of Business
Marketing
| Program of Study | Credit Points | ||
| Core Units Complete all the following units: |
60 cps | ||
| Unit Code | Unit Title | Unit cps | |
|---|---|---|---|
AFM101 |
Introduction to Financial Accounting |
6 |
|
AFM112 |
Introduction to Management Accounting |
6 |
|
COMP100 |
Business Information Technology |
6 |
|
ECON101 |
Introductory Microeconomics |
6 |
|
ECON102 |
Introductory Macroeconomics |
6 |
|
ECON243 |
Australian Economic Institutions and Performance |
6 |
|
MM105 |
Behavioural Foundations of Business |
6 |
|
MM110 |
Introduction to Marketing |
6 |
|
MM200 |
Principles of Management |
6 |
|
QM161 |
Business Statistics I |
6 |
|
| Prescribed Units for this Major Complete all the following units including at least 18 credit points at 300 level. |
30 cps | ||
MM 213/313 |
Marketing Communications |
6 |
|
MM 214/314 |
Services Marketing |
6 |
|
MM 311 |
Buyer Behaviour |
6 |
|
MM 316 |
Marketing Strategy and Management |
6 |
|
NEBS 305 |
Organisational Research Methods |
6 |
|
| Listed Units for this Major Complete 6 credit points from the following units: |
6 cps | ||
EBUS 201 |
Introduction to E Business |
6 |
|
MM 318 |
International Marketing |
6 |
|
MM 322 |
Managing Ethics in Organisations |
6 |
|
NEBS 306 |
Making Sense of Organisational Data |
6 |
|
THEA 210 |
Introduction to Live Performance and Presentation |
6 |
|
| Total | 96 cps | ||