GSB732 Consumer Behaviour
| Credit Points | 6 | ||||||
| Offering |
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| Online level | Level C - Internet access required | ||||||
| Intensive School(s) | None | ||||||
| Supervised Exam | There is a UNE Supervised Examination held at the end of the teaching period in which you are enrolled. | ||||||
| Pre-requisites | GSB 731 | ||||||
| Co-requisites | None | ||||||
| Restrictions | MBA 732 | ||||||
| Notes | None | ||||||
| Combined Units | None | ||||||
| Coordinator(s) | Jennifer Rindfleish (jrindfle@une.edu.au) | ||||||
| Unit Description |
This unit focuses upon the internal (psychological) and external (sociological) factors that effect the consumption choices made by individual consumers. The unit integrates concepts in consumer behaviour with appropriate marketing research methods in order to reduce the risk of strategic marketing communications. The usefulness of a number of consumer behaviour models relating to attitude and behaviour are also assessed. |
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| Prescribed Material Mandatory |
Text(s):Note: Students are expected to purchase prescribed material
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| Recommended Material Optional |
None | ||||||
| Disclaimer | Unit information may be subject to change prior to commencement of the teaching period. |