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Year:

COMM321 Mass Communication

Credit Points 6
Offering
Responsible Campus Teaching Period Mode of Study
JMC Academy - Melbourne Semester 2 Off Campus
JMC Academy - Sydney Semester 2 On Campus
Online level
  • Level B - Internet access required
  • Level E - Wholly online unit
Intensive School(s) None
Supervised Exam There is no UNE Supervised Examination.
Pre-requisites 12 cp
Co-requisites None
Restrictions COMM 221, 421; EdLDC 286
Notes JMC only - on-campus online B; off-campus online E (not 2008)
Combined Units COMM421 - Mass Communication
Coordinator(s) Paul Adams (padams3@une.edu.au)
Unit Description

This unit considers mass communications, especially broadcast and print media. A number of approaches to the study of mass communication in contemporary society are introduced. Several theories relating to communications and to the production of media texts will be considered, and the structure, functions and power of the media in present day society are critically examined. News and advertising will be the main focus of the unit.

Prescribed Material
Mandatory

Text(s):

Note: Students are expected to purchase prescribed material

Media Communication: An Introduction to Theory and Process
ISBN: 9781403901491
Watson, J., Macmillan 2nd ed. 2008
Recommended Material
Optional

Text(s):

Note: Reference material is held in the University Library - purchase is optional

Introducing Cultural and Media Studies: A Semiotic Approach
ISBN: 9780333972472
Thwaites, T., Davis, L. and Mules, W., Houndmills 2002
An Introduction to Communication Studies
ISBN: 9780415046725
Fiske, J., Routledge 2nd ed. 1990
Communication, Cultural and Media Studies: Key Concepts
ISBN: 9780415268899
Hartley, J., Routledge 3rd ed. 2002
The Media and Communications in Australia
ISBN: 9781741148220
Cunningham, S. and Turner, G., Allen & Unwin 2nd ed. 2010
Media and Society: An Introduction
ISBN: 9780195517569
O'Shaughnessy, M. and Stadler, J., Oxford University Press 3rd ed. 2005
McQuail's Mass Communication Theory: An Introduction
ISBN: 9781412903721
McQuail, D., Sage 5th ed. 2005
Disclaimer Offer of some subjects is subject to viability. Information in these unit descriptions is subject to change prior to commencement of semester.
   

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