Bachelor of Business
Marketing
Program of Study |
Credit Points |
||
Core Units |
60 cps |
||
Unit Code |
Unit Title |
Unit cps |
|
|---|---|---|---|
AFM101 |
Introduction to Financial Accounting |
6 |
|
AFM112 |
Introduction to Management Accounting |
6 |
|
COMP100 |
Business Information Technology |
6 |
|
ECON101 |
Introductory Microeconomics |
6 |
|
ECON102 |
Introductory Macroeconomics |
6 |
|
ECON243 |
Australian Economic Institutions and Performance |
6 |
|
MM105 |
Behavioural Foundations of Business |
6 |
|
MM110 |
Introduction to Marketing |
6 |
|
MM200 |
Principles of Management |
6 |
|
QM161 |
Business Statistics I |
6 |
|
Prescribed Units for this Major |
30 cps |
||
MM 213/313 |
Marketing Communications |
6 |
|
MM 214/314 |
Services Marketing |
6 |
|
MM 311 |
Buyer Behaviour |
6 |
|
MM 316 |
Marketing Strategy and Management |
6 |
|
NEBS 305 |
Organisational Research Methods |
6 |
|
Listed Units for this Major |
6 cps |
||
EBUS 201 |
Introduction to E Business |
6 |
|
MM 318 |
International Marketing |
6 |
|
MM 322 |
Managing Ethics in Organisations |
6 |
|
NEBS 306 |
Making Sense of Organisational Data |
6 |
|
THEA 210 |
Introduction to Live Performance and Presentation |
6 |
|
Candidates must also complete either |
48 cps |
||
| Candidates must ensure they complete at least 18 credit points at 300 level in each major |
|
||
Total |
144 cps |
||
Back to Program of Study - Overview
Suggested Full Time Course Plan
The following are standard patterns of enrolment or pathways for candidates studying on a full-time or part-time basis. They take into account unit pre-requisite, co-requisite and timetabling requirements where possible. Candidates can each year choose to study less units than the full-time pattern or more units than the part-time pattern, but if doing so should use these standard patterns as guides as to how best to structure their studies.
For candidates studying Full-Time = 48cps per year or 24cps per semester
| Year | Notes | Semester 1 | Semester 2 |
|---|---|---|---|
| 1 | In their first year candidates should enrol in these 8 units. |
AFM101 |
AFM112 |
ECON101 |
ECON102 |
||
MM110 |
MM105 |
||
QM161 |
COMP100 |
||
| 2 | In Yr 2 candidates should enrol in these 4 units and 4 Elective Units. |
MM213/313 |
MM200 |
Elective Unit |
ECON243 |
||
Elective Unit |
MM214/314 |
||
Elective Unit |
Elective Unit |
||
| 3 | In Yr 3 candidates should enrol in these 3 units and 1 Listed Unit for this Major and 4 Elective Units. |
NEBS305 |
MM316 |
MM311 |
Listed Unit for this Major or Elective Unit |
||
Listed Unit for this Major or Elective Unit |
Elective Unit |
||
Elective Unit |
Elective Unit |
||
| Note Candidates who choose to do TWO Majors should enrol in 6 units for their 2 nd Major in Yrs 2 and 3 instead of 6 Elective Units. |
|||
Suggested Part Time Course Plan
For candidates studying Part-Time = 24cps per year or 12cps per semester
| Year | Notes | Semester 1 | Semester 2 |
|---|---|---|---|
| 1 | In their first year candidates should enrol in these 4 units. |
AFM101 |
AFM112 |
QM161 |
COMP100 |
||
| 2 | In Yr 2 candidates should enrol in these 4 units. |
MM110 |
MM105 |
ECON101 |
ECON102 |
||
| 3 | In Yr 3 candidates should enrol in these 3 units and 1 Elective Unit. |
MM213/313 |
MM200 |
Elective Unit |
MM214/314 |
||
| 4 | In Yr 4 candidates should enrol in 1 unit and 3 Elective Units. |
Elective Unit |
ECON243 |
Elective Unit |
Elective Unit |
||
| 5 | In Yr 5 candidates should enrol in these 3 units and 1 Listed Units for this Major or an Elective Unit. |
NEBS305 |
MM316 |
MM311 |
Listed Unit for this Major or Elective Unit |
||
| 6 | In Yr 6 candidates should enrol in 4 Elective Units or 3 Elective Units and 1 Listed Unit for this Major. |
Listed Unit for this Major or Elective Unit |
Elective Unit |
Elective Unit |
Elective Unit |
||
| Note Candidates who choose to do TWO Majors should enrol in 6 units for their 2 nd Major in Yrs 3 - 6 instead of 6 Elective Units. |
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