Bachelor of Business

Marketing

Articulated Program			Credit Points
Advanced Standing Granted on the basis of completion of a relevant DIPLOMA offered by TAFE or a Registered Training Organisation			48 cps
Advanced Standing		48
Prescribed Units Complete all the following units			72 cps
Unit Code	Unit Title	Unit cps
AFM101	Introduction to Financial Accounting	6
ECON101	Introductory Microeconomics	6
ECON243	Australian Economic Institutions and Performance	6
MM213	Marketing Communications	6
MM200	Principles of Management	6
MM214	Services Marketing	6
MM311	Buyer Behaviour	6
MM300	Strategic Planning and Management	6
MM316	Marketing Strategy and Management	6
MM318	International Marketing	6
NEBS305	Organisational Research Methods	6
QM161	Business Statistics I	6
Elective Units Complete 18 credit points from the following units			18 cps
200/300 level units
And complete one 6 credit point unit at 300 level			6 cps
300 level unit
Total			144 cps