MM318 International Marketing
Updated: 22 March 2007| Credit Points | 6 | |||||||||
| Offering |
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| Online level | Level C - Internet access required | |||||||||
| Intensive School(s) | None | |||||||||
| Supervised Exam | November | |||||||||
| Pre-requisites | 72 cp including MM 110 | |||||||||
| Co-requisites | None | |||||||||
| Restrictions | MM 418 | |||||||||
| Notes | Students intending to enrol in this unit should have knowledge of marketing fundamentals obtained either through formal study of marketing basics or equivalent work experience; offered on-campus at Blue Mountains Hotel School also. | |||||||||
| Combined Units |
MM418 - International Marketing |
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| Coordinator(s) | Allastair Hall (ahall4@une.edu.au) | |||||||||
| Unit Description |
This unit is designed for business students who intend to develop an understanding of the international marketing principles. The unit will expose students to the major dimensions of the international marketing environment: economics; social and cultural; and political, legal and regulatory. A key aspect of the unit is that students learn how to analyse and target global marketing opportunities. On completion of the unit, students will be able to suggest global marketing strategies for any product or service. The unit also covers the creation of global marketing programs and global marketing mix of product, pricing, place and promotion decisions. This unit is offered at two levels. The content of the unit will be the same for MM 318 and MM 418 Students. MM 418 students will have to complete assessment tasks at a higher level. |
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| Prescribed Material Mandatory |
Textbook information is only available from 2008 units onwards. | |||||||||
| Recommended Material Optional |
Textbook information is only available from 2008 units onwards. | |||||||||
| Disclaimer | Offer of some subjects is subject to viability. Information in these unit descriptions is subject to change prior to commencement of semester. |