MM316 Marketing Strategy and Management
Updated: 22 August 2007| Credit Points | 6 | |||||||||
| Offering |
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| Online level | Level C - Internet access required | |||||||||
| Intensive School(s) |
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| Supervised Exam | November | |||||||||
| Pre-requisites | MM 110, 311 | |||||||||
| Co-requisites | MM 214, 314 | |||||||||
| Restrictions | ARE 341, 343/443; BM 302 | |||||||||
| Notes | None | |||||||||
| Combined Units | None | |||||||||
| Coordinator(s) | Allastair Hall (ahall4@une.edu.au) | |||||||||
| Unit Description |
This unit looks to put into practice what marketing students have learnt throughout their study of marketing at UNE. Students will be required to undertake marketing analysis for a specific product or business. In doing so they will examine the differing environments, match that to strategic goals and communicate that through written report form. |
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| Prescribed Material Mandatory |
Textbook information is only available from 2008 units onwards. | |||||||||
| Recommended Material Optional |
Textbook information is only available from 2008 units onwards. | |||||||||
| Disclaimer | Offer of some subjects is subject to viability. Information in these unit descriptions is subject to change prior to commencement of semester. |