MM314 Services Marketing
Updated: 26 June 2007| Credit Points | 6 | ||||||||||||
| Offering |
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| Online level | Level C - Internet access required | ||||||||||||
| Intensive School(s) |
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| Supervised Exam | November | ||||||||||||
| Pre-requisites | 72 cp including MM 110 | ||||||||||||
| Co-requisites | None | ||||||||||||
| Restrictions | MM 214, 312 | ||||||||||||
| Notes | None | ||||||||||||
| Combined Units |
MM214 - Services Marketing |
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| Coordinator(s) | Fredy Valenzuela-Abaca (fvalenzu@une.edu.au) | ||||||||||||
| Unit Description |
This unit examines marketing issues associated with services. It focuses on practical differences between goods and services and addresses how services components can be identified, and controlled. It also focuses on the unique aspects of service and at the practical manifestation of these characteristics, examining how these characteristics alter and affect how services should be marketed. |
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| Prescribed Material Mandatory |
Textbook information is only available from 2008 units onwards. | ||||||||||||
| Recommended Material Optional |
Textbook information is only available from 2008 units onwards. | ||||||||||||
| Disclaimer | Offer of some subjects is subject to viability. Information in these unit descriptions is subject to change prior to commencement of semester. |