MM311 Buyer Behaviour
Updated: 26 June 2007| Credit Points | 6 | |||||||||
| Offering |
|
|||||||||
| Online level | Level C - Internet access required | |||||||||
| Intensive School(s) |
|
|||||||||
| Supervised Exam | June | |||||||||
| Pre-requisites | 72 cp including MM 110 | |||||||||
| Co-requisites | None | |||||||||
| Restrictions | None | |||||||||
| Notes | None | |||||||||
| Combined Units | None | |||||||||
| Coordinator(s) | Jennifer Rindfleish (jrindfle@une.edu.au) | |||||||||
| Unit Description |
The unit is designed to enable students to analyse the behaviour of consumers in relation to their consumption decisions. The focus will be on the inter-relationship between psychological and sociological factors that influence the consumer decision-making process. |
|||||||||
| Prescribed Material Mandatory |
Textbook information is only available from 2008 units onwards. | |||||||||
| Recommended Material Optional |
Textbook information is only available from 2008 units onwards. | |||||||||
| Disclaimer | Offer of some subjects is subject to viability. Information in these unit descriptions is subject to change prior to commencement of semester. |