MM110 Introduction to Marketing
Updated: 17 April 2007| Credit Points | 6 | |||||||||
| Offering |
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| Online level | Level C - Internet access required | |||||||||
| Intensive School(s) |
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| Supervised Exam | June | |||||||||
| Pre-requisites | None | |||||||||
| Co-requisites | None | |||||||||
| Restrictions | ARE 341; BM 302 | |||||||||
| Notes | offered Summer Semester 2006-2007 | |||||||||
| Combined Units | None | |||||||||
| Coordinator(s) | Roger Epworth (repworth@une.edu.au) | |||||||||
| Unit Description |
This unit is designed to locate marketing as a role for all organisations, to canvass major aspects of environmental analysis necessary to effective marketing, to introduce the major elements of marketing decisions and strategy, and to consider the societal role of marketing. The context in which these aspects are considered is both domestic and international. This unit is designed to give students the basics of marketing and to start students in the process of thinking like marketers. |
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| Prescribed Material Mandatory |
Textbook information is only available from 2008 units onwards. | |||||||||
| Recommended Material Optional |
Textbook information is only available from 2008 units onwards. | |||||||||
| Disclaimer | Offer of some subjects is subject to viability. Information in these unit descriptions is subject to change prior to commencement of semester. |