GSB736 International Marketing
Updated: 07 September 2007| Credit Points | 6 | ||||||
| Offering |
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| Online level | Level C - Internet access required | ||||||
| Intensive School(s) | None | ||||||
| Supervised Exam | There is a UNE Supervised Examination held at the end of the teaching period in which you are enrolled. | ||||||
| Pre-requisites | GSB 731 | ||||||
| Co-requisites | None | ||||||
| Restrictions | MBA 736 | ||||||
| Notes | None | ||||||
| Combined Units | None | ||||||
| Coordinator(s) | Allastair Hall (ahall4@une.edu.au) | ||||||
| Unit Description |
International Marketing deals with the theory and practice of international marketing. Topics covered include: global marketing; dealing with economic, cultural and political-legal environments; international marketing intelligence; international product policy; distribution; international promotion, pricing in international markets; and international marketing of services. |
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| Prescribed Material Mandatory |
Textbook information is only available from 2008 units onwards. | ||||||
| Recommended Material Optional |
Textbook information is only available from 2008 units onwards. | ||||||
| Disclaimer | Unit information may be subject to change prior to commencement of the teaching period. |