This unit is designed for students who have formally studied marketing basics, or have worked in a commercial environment. The objective of this unit is to evaluate how conventional marketing theories are extended and applied in the Internet environment. This unit will first explain the essence of electronic commerce and how the Internet should be understood as a marketing medium. The unit has a strong applied focus. A key component is to show how a company can incorporate the Internet with its existing businesses, or use it to create new products or services. Various business models in implementing online marketing strategies are also discussed. Common ethical issues in relation to e-commerce will also be discussed. On completion of this unit, students will have learned to use basic online marketing strategies for just about any product and service. This unit is offered at two levels. The assessment will be different for EBUS 302 and EBUS 402 students. EBUS 402 students will have to complete assessment tasks at a higher level.