Marketing and Public Affairs

Marketing and Public Affairs (MPA) has key roles to:

  • understand the market (analysis and market research)
  • act as the voice of the market internally in strategy and product development
  • deploy resources to achieve recruitment targets (generate income)
  • develop and protect the UNE brand so UNE has a place in the future market.

Key tools utilised by MPA staff help deliver and manage:

  • data, research and market analysis
  • campaigns and student recruitment events
  • sales (face-to-face, phone, email and chat)
  • website and online channels.

Teams include:

  • Market Analysis
  • Student Engagement: sales, conversion marketing and high school liaison activities
  • Market Engagement: brand and school campaigns and student recruitment events
  • Web Team: UNE website management.

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